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Hello, I'm Arushi.










Proficient in: Sketch, Invision, Illustrator, Photoshop, and Indesign


Familiarity with: p5.js, HTML 5/CSS


Comfortable with: affinity analysis, card sorting, participatory design, heuristic evaluation, competitor benchmarking


Experienced in: user-interface design, mobile & web experiences, storyboarding, wire framing, information architecture, rapid prototyping, illustrations, icon design, user interviews, focus group discussions, remote usability testing




Northeastern University
Boston, MA
MFA, Information Design & Visualization

Sep 2018-Present


Indian Institute of Technology Guwahati, India
MDes, Design
June 2015


Birla Institute of Technology Mesra, India
BE, Electronics & Communication

May 2013




UX / Graphic Designer, July 2018 - Present

Wellness Technology Lab, Northeastern University, Boston, MA


Gamified Fitness app

This app uses gamification and community support to increase physical activity. In the app, users grow virtual gardens as the meet their health goals.

Created user flow diagrams, wire frames, visual identity, and visual assets viz. created 10 flowering plant(each with 7 stages of growth) and 10 different pots users can choose from.


Storytelling App

This app uses storytelling to encourage PA among low SES families. The stories are based on Health Behaviour change models and have animals as their protagonists uses the

Designed story boards, characters(~4 for each story) and digital illustrations(~30 scenes each) for three stories.


UX Designer, 2016 - 2018

Microsoft , Hyderabad, India


Designed the user experience for Network Watcher­ – a log analytics based monitoring platform for Microsoft Azure from scratch. Responsible for competitor design analysis, end-to-end design production including, user flow, wire-frames, interface design, visual assets.


Collaborated with stakeholders across management and development teams to manage timelines and expectations.


Delivered the MVP for the product which received positive reviews from the Azure user community.


UX Researcher, 2015 - 2016

Microsoft , Hyderabad, India


Conducted user experience research for the Mobile-only initiative for small and medium Indian businesses. Responsible for conducting user interviews, focus group discussions and contextual inquiries followed by design iterations and evaluation.


Resulting commercial applications include Kaizala, Sprightly, and Connections (Available on Play Store). Kaizala is currently being used by the state of Telangana, India for e-governance.


Regularly presented to the leadership team to share insights and give product directions


UX Design Intern, May - July 2014

Samsung, Bangalore, India


Designed a social media framework for a fitness community in urban India for S-Health. Carried out competitor benchmarking for social experiences in fitness apps. Created user flow and wireframes for design ideas.


Research Assistant , May - Nov 2013

Embedded Interactions Lab, Indian Institute of Technology, Guwahati, India


Carried out competitive analysis of assistive technologies/features on smartphone OS platforms. Ideated and designed prototypes for smartphone accessibility features for Samsung devices.


Software Design Intern, May - July 2012

Larsen & Toubro, Vadodara, India


Designed and developed an internal project management system for efficient task updates and scheduling in .NET.

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